Dave Stetson and his wife Brigitte, owners of Brigitte Designs, wanted to reach jewelers with the news of their newly imported line of sapphire jewelry. Brigitte Stetson designs and manufactures overseas this gorgeous line called the Rainbow collection. This collection is comprised of pieces made entirely of naturally occurring colored sapphires. The sapphires are meticulously chosen and placed to create a gradual rainbow gradation across the length of the bracelets and the solitaires are explosive with colorful radiance.Dave and Brigitte asked Rotolo Media to design a mailer showcasing in a very spartan manner this beautiful collection. They wanted an utterly clean design with nothing to distract from the pieces themselves. We decided to produce the piece as an oversized postcard of 5.5 x 8.5 inches with a high gloss aqueous coat for a nice sheen and to pop the photography. The pieces were photographed against a white background but were further silhouetted in pre-press to display crisply against the white background of the coated stock.
The Scriptina typeface was chosen for its graceful lines and carefully hand-kerned to complement the elegance of the jewelry collection. Rotolo Media was able to help Brigitte Designs save critical advertsing dollars by brokering the printing through one of our many trade-only wholesale printing sources. See these beautiful pieces at their website BrigitteDesigns.com.
Posted By: Michael Rotolo President of Rotolo Media
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