When Jimmy from 2nd Generation Landscaping approached Rotolo Media he wanted to try something new. For a local Long Island landscaper the standard Pennysaver ads and Yellow Pages were not generating the new customers he was seeking. We sat with Jimmy and determined that there was a wealth of untapped potential right under his nose in the homes all around his current clientele. We designed and manufactured a colorful and attractive door-hanger illustrating the range of landscaping and hardscaping services offered by his firm. Now as a standard marketing practice Jimmy periodically has a 2nd Generation Landscaping crew member simply place a door-hanger on every home within several doors of each existing account which is not currently a customer. As an added kicker a neatly custom handwritten post-it is added which reads to the effect "We just installed a new walkway for your neighbor at 28 Elm Street. Ask them how they liked working with us." These notes add a personal touch, show that he is proud of his work and is not afraid to have a prospective new customer ask someone he's just completed work for how they enjoyed the experience of 2nd Generation Landscaping's meticulous attention to detail. Rotolo Media also suggested using about a third of the print-run to double as rackcards by simply trimming the diecut door-hanger hole off. Jimmy was able to persuade some commercial retail clients to prominently display the rackcards in high traffic areas. To further conserve his limited advertising budget Jimmy chose not to purchase exclusive rights to this design so Rotolo Media retained the right to repurpose this art for any other landscaping firm which might seek a similiar product and Rotolo Media sourced the printing through one of its many trade-only wholesale printers. Another win-win project for Rotolo Media and our happy new customer 2nd Generation Landscaping.
Posted By: Michael Rotolo President of Rotolo Media
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