In the past we and several other blogs have outlined some useful technical information for how to code and structure your HTML emails from a developer point of view. But much less discussion has been given to how to actually undertake the design component of email newsletters.
Today we’ll take a look at some of the top-selling email templates from Themeforest and see if we can decipher what their designers did right so you can mimic these basic principles in your own designs.
#1 Keep it Narrow
Email clients vary considerably not only with the way that they interpret code but simply with the way that they display messages. Consider the difference between viewing a message in Apple Mail on a 20" monitor as opposed to Gmail on a 13" monitor.
Obviously, the width of your design becomes a major issue. While you can flood the background with a color through a 100% width table, most standards recommend that you use a content width of...
ORIGINAL ARTICLE by Joshua Johnson http://designshack.co.uk/articles/graphics/10-design-lessons-from-html-email-templates-that-actually-sell
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