Some important points to remember when transitioning to the web or adding an online store to your traditional brick-and-mortar business model. It’s a whole new game!
It’s amazing and unfortunate that many website owners inadvertently put up barriers that discourage site visitors from actually doing business with them. This is especially true for people with brick-and-mortar businesses who are trying to build an online presence and who do not yet understand the differences between online and offline marketing. If someone walks into your local storefront, especially if they’ve had to drive to get to it and drop a few coins in the parking meter, they’re at least partly committed to spending some time in the store. They either want
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