Rotolo Media Performs Direct Mail Campaign for Arthur Murray Dance Studios

Jennifer and Victor Holguin are good friends with Michael Rotolo and owners of the Arthur Murray Dance Studios franchise of Southampton, New York, playground to the rich and famous.
The Holguins approached Michael to conduct a direct mail campaign to take advantage of the upsurge in interest in dance after the appearance of television shows Dancing With Stars and So You Think You Can Dance, and movies like Strictly Ballroom.

We decided to go with a larger than standard postcard that would stand out among the mail better. We saved money by using stock photography that is supplied to the franchise by Arthur Murray Inc. corporate as part of the franchise package. By making the card itself a coupon for 2 free private dance lessons we monetized the piece with value beyond just an info piece of “junk mail” and gave people a reason to hold on to it. Rotolo Media also oversaw the mailing by contracting one of our affiliate mailing houses to label and mail each piece and comply the mailing as CASS sorted and certified to further save both postage costs and time through the mail system.

If you’re in the Southampton vicinity Jennifer and Victor would welcome you to stop by the studio and see what fun you can have through Arthur Murray Dance lessons. Contact them through ArthurMurray.com.

Posted By: Michael Rotolo President of Rotolo Media

Posts are available as content for your newsletter, website, or blog with permission and terms. Contact Rotolo Media for details.

Brigitte Designs Produces Direct Mail Piece With The Help of Rotolo Media

Dave Stetson and his wife Brigitte, owners of Brigitte Designs, wanted to reach jewelers with the news of their newly imported line of sapphire jewelry. Brigitte Stetson designs and manufactures overseas this gorgeous line called the Rainbow collection. This collection is comprised of pieces made entirely of naturally occurring colored sapphires. The sapphires are meticulously chosen and placed to create a gradual rainbow gradation across the length of the bracelets and the solitaires are explosive with colorful radiance.

Dave and Brigitte asked Rotolo Media to design a mailer showcasing in a very spartan manner this beautiful collection. They wanted an utterly clean design with nothing to distract from the pieces themselves. We decided to produce the piece as an oversized postcard of 5.5 x 8.5 inches with a high gloss aqueous coat for a nice sheen and to pop the photography. The pieces were photographed against a white background but were further silhouetted in pre-press to display crisply against the white background of the coated stock.

The Scriptina typeface was chosen for its graceful lines and carefully hand-kerned to complement the elegance of the jewelry collection. Rotolo Media was able to help Brigitte Designs save critical advertsing dollars by brokering the printing through one of our many trade-only wholesale printing sources. See these beautiful pieces at their website BrigitteDesigns.com.

Posted By: Michael Rotolo President of Rotolo Media

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2nd Generation Landscaping Chooses Rotolo Media

When Jimmy from 2nd Generation Landscaping approached Rotolo Media he wanted to try something new. For a local Long Island landscaper the standard Pennysaver ads and Yellow Pages were not generating the new customers he was seeking. We sat with Jimmy and determined that there was a wealth of untapped potential right under his nose in the homes all around his current clientele. We designed and manufactured a colorful and attractive door-hanger illustrating the range of landscaping and hardscaping services offered by his firm. Now as a standard marketing practice Jimmy periodically has a 2nd Generation Landscaping crew member simply place a door-hanger on every home within several doors of each existing account which is not currently a customer. As an added kicker a neatly custom handwritten post-it is added which reads to the effect "We just installed a new walkway for your neighbor at 28 Elm Street. Ask them how they liked working with us." These notes add a personal touch, show that he is proud of his work and is not afraid to have a prospective new customer ask someone he's just completed work for how they enjoyed the experience of 2nd Generation Landscaping's meticulous attention to detail. Rotolo Media also suggested using about a third of the print-run to double as rackcards by simply trimming the diecut door-hanger hole off. Jimmy was able to persuade some commercial retail clients to prominently display the rackcards in high traffic areas. To further conserve his limited advertising budget Jimmy chose not to purchase exclusive rights to this design so Rotolo Media retained the right to repurpose this art for any other landscaping firm which might seek a similiar product and Rotolo Media sourced the printing through one of its many trade-only wholesale printers. Another win-win project for Rotolo Media and our happy new customer 2nd Generation Landscaping.

Posted By: Michael Rotolo President of Rotolo Media

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Rotolo Media Offers Full Service Discount Printing Services

Michael Rotolo has been working directly with printers for over 16 years. Over the course of countless projects in which printing services were required he has developed many wholesale relationships with some of the very best printers in the country. These trade-only relationships enable Rotolo Media to contract print services at a significant discount over any of the several popular “Printing-For-Less” type websites. Let Rotolo Media pass those savings on to you. Be sure to ask Rotolo Media for a quote on your next print project. Let Rotolo Media help develop a program for supplying your frequently produced advertising pieces, company forms, business cards, etc. so you can turn your savings into cash available to other aspects of your company budget. Be sure to ask Michael Rotolo about new print-on-demand technologies and strategies that help companies avoid the obsolescence of their printed materials that leads to needless and expensive waste. Rotolo Media can explain how print-on-demand implementations among many benefits also help to streamline operational overhead, improve cash-flow, and decrease warehouse/storage requirements. Choose Rotolo Media to save your hard-earned marketing dollars whenever you need design or printing services.

Posted By: Michael Rotolo President of Rotolo Media

Posts are available as content for your newsletter, website, or blog with permission and terms. Contact Rotolo Media for details.