Promote Your Business with a Company Blog

In today’s world of ecommerce a blog is no longer an option but a necessity. What better way to communicate the expertise you’ve accumulated in your arena of business than to regularly publish an original article or share a link to important content your audience might not otherwise find. Blogging is an essential part of the process of establishing yourself and your business as valuable and expert resources in your field. The following article outlines 10 points to consider in establishing or maintaining your company’s blog.

clipped from www.nytimes.com As the head of your company, you're ideally positioned to lead an informal debate on the current issues that face small business owners and entrepreneurs in your market. So why not pen your thoughts with a CEO blog or company blog that's visible to your customers, clients, and others who might become inspired by your

NYTimes.Com Aggregates Third-Party Content, Marks Transformation of Media

As you will see by reading my blog it is a fusion of content that I have written along with an aggregation of the kind of content written by others that I want to share with you. This is a vital part of the content revolution we are in the midst of experiencing on the net today. This article about The New York Times implementing this same strategy is a fascinating look into this new phenomenon. I hope it goes a way toward explaining it all to some of the less initiated among my readers.

clipped from publishing2.com NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL ourselves. And if anyone makes a credible run at doing it all by themselves, it’s the Times, which generates a prodigious volume of the highest quality content every day. But in a networked media world, where news consumers have access to EVERY piece of