Rotolo Media Performs Direct Mail Campaign for Arthur Murray Dance Studios

Jennifer and Victor Holguin are good friends with Michael Rotolo and owners of the Arthur Murray Dance Studios franchise of Southampton, New York, playground to the rich and famous.
The Holguins approached Michael to conduct a direct mail campaign to take advantage of the upsurge in interest in dance after the appearance of television shows Dancing With Stars and So You Think You Can Dance, and movies like Strictly Ballroom.

We decided to go with a larger than standard postcard that would stand out among the mail better. We saved money by using stock photography that is supplied to the franchise by Arthur Murray Inc. corporate as part of the franchise package. By making the card itself a coupon for 2 free private dance lessons we monetized the piece with value beyond just an info piece of “junk mail” and gave people a reason to hold on to it. Rotolo Media also oversaw the mailing by contracting one of our affiliate mailing houses to label and mail each piece and comply the mailing as CASS sorted and certified to further save both postage costs and time through the mail system.

If you’re in the Southampton vicinity Jennifer and Victor would welcome you to stop by the studio and see what fun you can have through Arthur Murray Dance lessons. Contact them through ArthurMurray.com.

Posted By: Michael Rotolo President of Rotolo Media

Posts are available as content for your newsletter, website, or blog with permission and terms. Contact Rotolo Media for details.

Brigitte Designs Produces Direct Mail Piece With The Help of Rotolo Media

Dave Stetson and his wife Brigitte, owners of Brigitte Designs, wanted to reach jewelers with the news of their newly imported line of sapphire jewelry. Brigitte Stetson designs and manufactures overseas this gorgeous line called the Rainbow collection. This collection is comprised of pieces made entirely of naturally occurring colored sapphires. The sapphires are meticulously chosen and placed to create a gradual rainbow gradation across the length of the bracelets and the solitaires are explosive with colorful radiance.

Dave and Brigitte asked Rotolo Media to design a mailer showcasing in a very spartan manner this beautiful collection. They wanted an utterly clean design with nothing to distract from the pieces themselves. We decided to produce the piece as an oversized postcard of 5.5 x 8.5 inches with a high gloss aqueous coat for a nice sheen and to pop the photography. The pieces were photographed against a white background but were further silhouetted in pre-press to display crisply against the white background of the coated stock.

The Scriptina typeface was chosen for its graceful lines and carefully hand-kerned to complement the elegance of the jewelry collection. Rotolo Media was able to help Brigitte Designs save critical advertsing dollars by brokering the printing through one of our many trade-only wholesale printing sources. See these beautiful pieces at their website BrigitteDesigns.com.

Posted By: Michael Rotolo President of Rotolo Media

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Rotolo Media Creates Posters and Postcards for The Drakes

Rotolo Media has created swag for the popular Long Island band The Drakes. The Drakes’ music was featured in the hit movie “School of Rock” starring Jack Black. The poster was created so that The Drakes could personalize it for each upcoming gig by handwriting (neatly I hope) the gig date, time and venue. This is a common suggestion on our part for bands with limited budgets for promotion so they get the most mileage out of each printed piece. The postcard was likewise not date specific and was left blank on the back so they could also be personalized and mailed out to their list of fans or left on counters in local record shops and bars. The postcard advertises their hit CD.

Posted By: Michael Rotolo President of Rotolo Media

Posts are available as content for your newsletter, website, or blog with permission and terms. Contact Rotolo Media for details.