Communicating with Typography

Type is always communicative, even if it wasn’t designed with that goal in mind, but there are some great ways to really make it shout. In this tutorial, we’ll explore some basic as well as some more clever ways to use type to communicate a feeling, message or idea.

There are a variety of characteristics that can influence what type communicates, including but definitely not limited to: typeface & font, size, kerning, leading, capitalization, and color.

Perhaps the most important decision in setting an appropriate tone is choosing a typeface or font. A typeface is a family of fonts, each font being a different style (for example, Arial is a typeface, Arial Bold, Arial Narrow and Arial Regular are all fonts of the Arial typeface). I’ll use the more specific term “font” for the rest of this tutorial unless I really am talking about a font family.

Font choice can really impact the feel of a piece. Check out these pages from... READ THE REST HERE