In today’s world of ecommerce a blog is no longer an option but a necessity. What better way to communicate the expertise you’ve accumulated in your arena of business than to regularly publish an original article or share a link to important content your audience might not otherwise find. Blogging is an essential part of the process of establishing yourself and your business as valuable and expert resources in your field. The following article outlines 10 points to consider in establishing or maintaining your company’s blog.
As the head of your company, you're ideally positioned to lead an informal debate on the current issues that face small business owners and entrepreneurs in your market. So why not pen your thoughts with a CEO blog or company blog that's visible to your customers, clients, and others who might become inspired by your |
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