New or small business owners frequently get confused by the various terms and aspects of the world of advertising. I found this to be a concise but clear little set of definitions to help explain these often elusive terms.
It's easy to become confused about these terms: advertising,
marketing, promotion, public relations and publicity, and sales.
The terms are often used interchangeably. However, they refer
to different -- but similar activities. Some basic definitions
are provided below. A short example is also provided hopefully
to help make the terms more clear to the reader.
One Definition of Advertising
Advertising is bringing a product (or service) to the attention
of potential and current customers. Advertising is focused on one particular product or service.
Thus, an advertising plan for one product might be
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